Intuitive interface results in prestigious design award
In March 2007, the Norwegian Design Council presented Simrad with
a prestigious Design Award for the new interface of its fishery research
multibeam echo sounder, the Simrad ME70. The interface has already
been put to use in Simrad s latest products for fishery research applications
and is set to become the standard platform across all of Simrad s
future echo sounder and sonar products.
Simrad s Kjell Gjestad led a team of in-house engineers and designers
from Norwegian design firm Formel Industrial Design. The company
committed an extensive development phase to the project, to ensure
that the new interface was as user friendly as possible.
is very important to us that it is easily accessible, says Kjell Gjestad,
- We wanted a professional, suitable and functional
user interface to emphasize the quality that is the backbone of all
our products, but more importantly to make sure that users can gain
optimum performance from the equipment when it is in everyday use.
We have achieved this aim and receiving this award is a reflection
of the hard work of everyone involved.
The notification from
the Norwegian Design Council s judging panel points out that the new
user interface is based on a considerable amount of technological
innovation as well a novel approach to many of the challenges. Further
it states that the design is intuitive, easy to use, and flexible.
Five large buttons control the main functions of the Simrad ME70 and
the menu system is logical and intuitive. It is possible to display
five different screen images simultaneously, which the user can select
individually with ease. The overall expression and terminology is
clear and well suited for the target users and the colours, symbols
and light settings are well adapted to changes in the ambient conditions.
- Several Simrad customers have provided us with valuable contributions,
including the Norwegian Institute of Marine Research and the French
research institute Ifremer, both who use our multibeam systems already.
This cooperation with customers has helped to create a highly dynamic
interface, which they themselves will benefit from. We are constantly
communicating with our customers to ensure our user interface and
our products meet and exceed requirements, says Torfinn Johansen who
was responsible for the technical development of the new user interface.